Author Archives: Stephanie Jones
3 Ways funeral homes can ask for positive online reviews
The best form of advertising has and always will be word of mouth — one consumer tells a friend, who tells another. In today’s world, this means a consumer sharing their opinions via online review sites like Google Places. Not only are online reviews becoming a key factor with consumers, they also determine what order …Continue Reading
Do your marketing materials truly represent your funeral home?
Are you the premier provider of funeral or cremation services in your town, but run subpar newspaper ads? Do you claim to pay attention to the details, but have typos on your website? Are you offering the latest and greatest products, but your brochures and general price list designs are outdated? In order to support a strong brand image and build …Continue Reading
Your funeral home got a bad review on Google. Now what?
Everyone has an opinion. And thanks to the Internet, everyone’s opinion can now be heard in form of online reviews that can remain online indefinitely. And while Yelp and Yahoo! aren’t websites to ignore, poor Google ratings can do your funeral home permanent damage. If your funeral home receives a less-than-flattering Google review, here are …Continue Reading
What does your funeral home’s web presence look like?
The online world is filled with acronyms. URL (universal resource locator). HTML (hypertext markup language). SEO (search engine optimization). And now, WPO (web presence optimization). WPO is one of the best projects a any small business, including funeral homes and cremation societies, should undertake to ensure your business is coming up first when prospective customers …Continue Reading
Online reviews are as important to funeral homes as restaurants
For businesses attempting to reach consumers, feedback from online reviews of your products and service spreads the word in a way advertising can’t. And, as an added bonus, the reviews can dramatically raise a website’s visibility in search engines. Reviews and star ratings are often cited in search results. A Google search for “Los Angeles …Continue Reading
Here’s a good reason for funeral homes to love the Post Office – Every Door Direct Mail
Our average funeral home client gets calls from families within one to 50 miles of their facility, depending on their market. Which is EXACTLY why the US Post Office’s new venture, Every Door Direct Mail, will work so well for small businesses, like mortuaries, cemeteries and crematories, when reaching out to the neighborhood. With Every Door …Continue Reading
Who wants to read obituaries on Facebook?
Apparently, lots of people. According to a recent interview with the folks at FuneralNet, one of their funeral home clients received more than 8,000 visits via Facebook in the past year. Think about it. Someone’s best friend passes away. They post a tribute to them on Facebook with a link to your funeral home. Their …Continue Reading
5 restaurant menu design ideas that can work for your GPL
There is no way I am trying to say your funeral home’s general price list (GPL) should be thought of as casually as a restaurant menu. I promise. But, I found an article this weekend explaining how graphic designers use color and placement to move diners to more profitable entrees and couldn’t help but see …Continue Reading
5 things you can do with your funeral home’s tv commercials
adfinity is a full-service ad agency, so we purchase radio and television advertising for funeral homes (and other companies) nationwide. And during the holidays or an election period, it can be tough to get a spot on popular cable channels, let alone network, that doesn’t cost a fortune. So do you stop running tv ads? …Continue Reading
Stock or custom newspaper ads for your funeral home?
A typical phone call to adfinity goes like this: a funeral home owner calls and wants a newspaper ad promoting cremation. Doug or a project manager directs the person to our web site where they can see the library of more than 500 newspaper ads we have already created for cremation (and preplanning, online memorials …Continue Reading